DESCRIPTION Beluga:(staff favorite) The Beluga is Imperium’s flagship lure. Available in sizes S7, S5, S3, & S2. This design drew inspiration from a desire to update the classic plunger shape....
DESCRIPTION OctoVent: Available in size S5. Originally designed to be a diver, we had a happy mistake. This lure cycles every 6-8 seconds. Every second or third cycle, it pops...
DESCRIPTION Hexajet: Available in S5 & S3 size. Same platform as the Hexabullet, but designed to create a massive bubble trail. With the deep cupped nose, and 4 gnarly jets,...
DESCRIPTION Straight Jet: Another lure in our Lite series. This is a staple small lure for any catch all spread. Does well with tuna, mahi, wahoo, macks, etc. The straightforward...
DESCRIPTION Fish Whistle: Only available in the Lite series, this is a phenomenal meat fish lure. The wide cup help keeps this lure stuck in the water and throws a...
DESCRIPTION Slant: Imperium’s take on a classic marlin lure design. Available in the S5 size only. We have made ours a little fatter to give a fish a nice meatball...
DESCRIPTION Hexabullet: Available in S5 size. 6-sided cone-faced classic wahoo shape. Made to run deeper than most of our other designs. Perfect for when you’re out specifically targeting wahoo. Suitable...
DESCRIPTION Super Smoker:(Staff Favorite) Available in sizes S7, S3, and lite. The cupped face and jets on this lure help give it one of the most jaw dropping bubble trails...
DESCRIPTION Shuriken: Available sizes S7 and Lite. The Shuriken, by definition, is a weapon in the form of a star. This is a very unique and unreal design like never...
DESCRIPTION Toad:(Staff Favorite) Available in sizes S5 & Lite. Also available in S5 for the armored series with custom colors or flat black. This lure draws inspiration from several classic...
DESCRIPTION 6 jet: One of Imperium's first lures to market. Available in size S2 only right now. This lure has remained unchanged in design because it hit the nail on...